Due to contextual targeting, the CTR for campaigns ranges between 8% – 14% as compared to 2% – 3% CTR for notifications sent by the same publishers using other notification tools to the same users.
![](https://www.echosense.in/wp-content/uploads/2016/10/High_CTR.jpg)
Due to contextual targeting, the CTR for campaigns ranges between 8% – 14% as compared to 2% – 3% CTR for notifications sent by the same publishers using other notification tools to the same users.